Frequently Asked Questions (FAQs)

General

1. What services does your iGaming consulting firm offer?
We specialize in helping iGaming operators and suppliers scale their business in Europe through:

  • Market entry & licensing strategy (MGA, DGA, SGA, etc.)

  • Operational scaling (compliance, payments, risk management)

  • Localized player acquisition & retention (SEO, PPC, affiliate marketing)

  • Regulatory & compliance advisory (GDPR, AML, responsible gambling)

  • Partnership development (platforms, game studios, payment providers)

2. Which European markets do you cover?
We focus on regulated markets, including:

  • Nordics (Sweden, Denmark, Norway)

  • DACH (Germany, Austria, Switzerland)

  • Southern Europe (Spain, Italy, Portugal)

  • Baltics & CEE (Poland, Romania, Czech Republic)

  • UK & Ireland

3. Why should we choose your firm over larger consultancies?
We offer tailored, hands-on support with deep expertise in iGaming scaling strategies, agile decision-making, and cost-efficient solutions—unlike larger, generic consulting firms.

Scaling & Market Expansion

4. How do you help iGaming companies scale in Europe?
We analyze your business model, identify high-growth markets, optimize operations, and implement localized marketing & compliance strategies to ensure sustainable expansion.

5. What’s the biggest challenge when entering a new European market?
Regulatory hurdles (licensing, taxes, compliance) and local competition. We help navigate these complexities efficiently.

6. Do you assist with licensing applications?
Yes, we guide you through licensing in key jurisdictions (Malta, Sweden, Denmark, etc.), including document preparation and regulator communication.

7. How do you optimize player acquisition in competitive markets?
We leverage data-driven marketing, local partnerships, and geo-targeted campaigns to maximize ROI while ensuring compliance.

Compliance & Regulations

8. How do you ensure compliance with EU regulations?
We stay updated on MiFID, GDPR, AML5, and local gambling laws, ensuring your operations meet legal standards.

9. Can you help with responsible gambling frameworks?
Yes, we assist in implementing RG tools, KYC processes, and player protection measures to align with EU regulations.

10. What’s the cost of non-compliance in Europe?
Fines (up to €millions), license revocation, or market bans. We mitigate these risks proactively.

Commercial & Partnerships

11. Do you help negotiate partnerships with game studios or platforms?
Yes, we connect you with trusted providers (Pragmatic Play, Evolution, etc.) and negotiate favorable terms.

12. What’s your pricing model?
Flexible options: Project-based, retainer, or revenue-share (depending on scope).

13. Do you work with startups or only established operators?
Both! We tailor strategies for startups seeking market entry and established firms scaling further.