About Jools

With over 20 years in brand, digital, communications and performance marketing within B2B iGaming, Jools Moore has built brands, led teams and delivered campaigns that drive visibility and growth. He brings creative energy balanced with commercial focus, guiding projects across content, advertising, social and paid media, and analytics to deliver measurable results.

Jools believes marketing should be strategic, entertaining and accountable. His experience spans marketing strategy, digital marketing, content and creative production, video, web design, events and trade shows. He has a proven ability to connect storytelling with performance data, ensuring that every campaign not only looks good but also achieves its goals.

Across his career, Jools has shaped brand positioning, directed communications and PR, and built performance frameworks that align marketing impact with business growth. He thrives on transforming complex ideas into clear messages that stand out in a crowded iGaming landscape.

Jools combines strategic oversight with hands-on delivery, partnering with companies who want to strengthen their presence and make their marketing work harder.